Ginealogy Pte. Ltd. (“Ginealogy”) collects Personal Data (as defined below) through our website “” and through our interactions with you. Ginealogy complies with applicable data privacy laws, including the Singapore Personal Data Protection Act 2012 (“PDPA”). This Privacy Policy should be read in conjunction with our Terms and Conditions. This website is not intended for use by individuals under the age of 18 (or the applicable legal age for consuming alcohol in your jurisdiction). Ginealogy does not knowingly collect Personal Data from individuals under the age of 18. By using the website, you confirm that you are above the age of majority in your jurisdiction.

By accessing this website and/or purchasing any Ginealogy product, you acknowledge that you have read and understood the terms of this Privacy Policy, and that you have agreed to have your Personal Data collected, used, stored, processed and disclosed by Ginealogy in accordance with this Privacy Policy. This Privacy Policy may be changed from time to time. Any changes will be effective immediately upon the posting of the modified Privacy Policy on the website. Your continued use of, or access to, the website following the posting of any changes constitutes your acceptance of those changes.

Personal data means any information about an individual who can be identified from that data, either alone or together with any information that could reasonably be expected to be

available to Ginealogy (“Personal Data”). This may include, but is not limited to: your name, gender, date of birth, personal identification number, contact information (including address, phone number and email address), payment information (including credit or debit card information, the name of the cardholder, card number, billing address and expiry date), any images, photographs and videos, and technical information (including IP address).

We may collect Personal Data from you:

- when you set up an account or complete an online registration or order form, where you will be asked to provide certain Personal Data, including, but not limited to, your name, delivery and billing address, phone number, email address, and credit or debit card number. This information is used for billing and processing purposes, to fulfil your orders, to communicate with you about your order, and for internal marketing purposes;

-  when you access or use the website, including: (a) transaction information, such as product details, purchase price, and the date and location of the transaction; and (b) device and log information: as with most websites and mobile applications, your device sends information which may include data about you that gets logged by a web server when you browse our website. This typically includes, without limitation, information about your use of the website, access times, pages viewed, your device’s Internet Protocol (IP) address, computer/mobile device operating system and browser type, device information such as the type and characteristics of mobile device, the unique device identifier (UDID) or mobile equipment identifier (MEID) for your mobile device, the address of a referring web site (if any), the pages you visit on our website and the times of visit, and sometimes a "cookie" (which can be disabled using your browser preferences) to help the site remember your last visit (see our cookie policy below);

-  when you interact with us, such as via telephone calls, letters, face-to-face meetings, social media platforms and emails;

-  when you grant permissions on your device to share information with website;

-  when you provide us with feedback or complaints;

-  when you register for a contest; and/or

-  when you submit your personal data to us for any reason.

The above does not purport to be exhaustive and sets out some common instances of when and what personal data may be collected. 

If you provide Personal Data of any third party to us, you represent and warrant that you have obtained the necessary consent from that third party to share and transfer his/her personal data to us, and for us to collect, store, use and disclose that data in accordance with this Privacy Policy.

Our website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies, which are text files placed on your device, to help the website analyse how Users use the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and Internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

Note that the website may contain links to other websites. Ginealogy is not responsible for the privacy practices, content or security used by such other websites, which shall not be governed by this Privacy Policy. You are advised to always carefully read the privacy policies on these other websites.

Personal Data collected by Ginealogy from you may be used by Ginealogy and/or shared with any of our related companies, agents, service providers and business partners, for any of the following purposes: to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services; to provide technical assistance or otherwise provide customer support for your order; to inform you of events and promotions, and to send you sales and marketing communications relating to Ginealogy or partner products, including, but not limited to, offers, updates and information about new products via newsletters, emails and text messages; to comply with applicable

law; to conduct marketing research, user profile and data analytics; and/or for such other purposes as notified to you on or before the collection or use of the Personal Data.

However, we will only disclose the information that is necessary for the relevant third party, affiliate, or agent to perform their service, or where legally required. We will also provide your credit or debit card information to financial services corporations such as credit-card processors and issuers, as is required to process your orders. We will use industry standard security measures, including data encryption, when providing your credit or debit card information to others but cannot be held responsible for unauthorised or unintended access that is beyond our control. We may also disclose information where we, in good faith, believe that disclosure is necessary or expedient to (a) comply with legal process; (b) comply with a request from any governmental or regulatory authority having jurisdiction over Ginealogy; (c) enforce the Ginealogy Terms and Conditions or this Privacy Policy; (d) respond to any threatened or actual claims asserted against Ginealogy or other claim that any content of the website or social media platform violates the rights of third parties; (e) respond to your requests for customer service; or (f) protect the rights, property or personal safety of Ginealogy, our personnel, users of our website, and/or the public.

You must only submit personal data which is accurate and not misleading. You may withdraw your consent for us to use any or all of the Personal Data that has been collected from you by writing to us and we will, as soon as reasonably practicable, delete such Personal Data. However, deletion of the Personal Data may impact the services that Ginealogy can provide to you in the future. We will only retain your Personal Data for as long as we are required or permitted to by law, for the purposes for which it was collected. We will cease to retain your Personal Data, or remove the means by which the data can be associated with you, as soon as it is reasonable to assume that such retention no longer serves the purposes for which the data was collected, and is no longer necessary for any legal or business purpose. You can opt-out of receiving marketing updates and promotions at any time by using the unsubscribe link or by contacting


We or our authorized service providers may from time to time use "cookies" or other features to allow us or third parties to collect or share information in connection with your use of our website and services. These features help us improve our website and the services we offer, help us offer new services and features, and/or enable us and our advertising partners serve more relevant content to you. “Cookies” are identifiers that are stored on your computer or mobile device that record data about computer or device, how and when the website is used or visited and/or when services are used, the number of people visiting or using our services, and other activity within our website. We may link cookie information to personal data. Cookies may also link to information regarding what items you have selected for purchase and web pages you have viewed. This information is used to keep track of your shopping cart, to deliver content specific to your interests, to conduct data analysis, and to monitor usage of our services.

You may refuse the use of cookies by selecting the appropriate settings on your browser or device. However, please note that if you do this you may not be able to use the full functionality of our website or receive the full services we offer. Please note that the use of the data collected by third parties are exclusively determined by such third party, as Ginealogy cannot read these cookies.

Please send any questions or concerns to Ginealogy’s Data Privacy Officer at