{{brizy_dc_image_alt entityId=
10. Gin Essentials: What Makes a Gin “Craft”?

Continuing our Gin Essentials series, let’s next explore what Makes a Gin “Craft”? We'll consider distillation methods, batch size, ingredients, and why the term isn’t legally protected but why the term "craft" gin or "artisinal" gin matters.

What Makes a Gin “Craft”?

“Craft gin” is widely used — but not legally defined.
Instead, it signals how a gin is made, not just where.

Artisanal gin reflects intentional production and transparency.

Is “Craft Gin” a Legal Definition?

Short answer: no.

Unlike categories such as London Dry Gin or Old Tom Gin, the term “craft gin” is not legally protected in most countries. There are no formal regulations governing:

  • Batch size
  • Distillery ownership
  • Ingredient sourcing
  • Level of automation

This means both small independent distilleries and large-scale producers can technically use the term.

That said, consumers increasingly understand “craft” as a philosophy, not a loophole.

Craft Gin as a Philosophy, Not a Label

Craft gin reflects intentional decision-making at every stage:

  • Why these botanicals?
  • Why this distillation method?
  • Why this flavour balance?

Craft gin is less about volume and more about choices made for flavour, not efficiency.

Common Traits of Craft Gin

While definitions vary, craft gin usually means:

Why Craft Gin is Simply Better

  • Greater flavour diversity
  • Seasonal or experimental releases
  • Strong sense of place or identity

Craft gin often invites curiosity rather than consistency.

How to Spot a Genuine Craft Gin

Look for:

  • Transparency about botanicals and methods
  • Real distillery information (not just branding)
  • Consistency across releases, not gimmicks